The founders behind YourSocial
YourSocial combines deep social strategy expertise with AI product thinking to give founders the online presence their real-world expertise deserves.
Successful founders are often the least consistently visible people in their companies. They are managing teams, customers, operations and growth. Social media matters, but it remains the task that gets postponed, overthought or handed to someone without enough context to represent the founder properly.
Traditional agencies can solve parts of the problem, but the model is expensive, meeting-heavy and difficult to scale for personal brands. General AI tools make content faster, but they still leave the founder responsible for strategy, prompting, editing, scheduling and publishing.
The founders created YourSocial to build a different model.
Gina Lednyak is a social-media entrepreneur who spent more than a decade building L&A Social into one of Australia's leading independent social-media agencies before its acquisition in 2022. Her experience spans social strategy, agency methodology, team leadership and work for major brands. At YourSocial, Gina leads the social methodology, strategic standards and understanding of what turns ongoing content into a credible business presence.
Libbie Ray is an entrepreneur and AI product builder focused on turning deep human expertise into practical intelligent systems. Her work combines product design, automation, commercial strategy and the belief that AI should remove operational friction without stripping away the thinking and personality that make a business distinctive. At YourSocial, Libbie leads the AI product, systems and scalable delivery model.
YourSocial begins with strategy, turns founder expertise into repeatable content and carries that thinking through platform adaptation, approval and publishing.
AI handles the repetitive production work. Expert methodology provides direction. The founder stays in control of the brand.
Free for our first 100 founders. The in-depth brief usually takes 8–12 minutes.