Agency-grade methodology.
YourSocial begins with positioning, audience, content territories and a clear plan. Content executes the strategy instead of becoming a stream of disconnected prompts.
Agency-grade social strategy and execution. Rebuilt for founders.
Your expertise
is real.
Your online presence
should be too.
YourSocial plans, creates and publishes your social media content, giving you a consistent, recognisably-you presence without another system to manage.
Free for our first 100 founders. No credit card. 8-12 minutes to complete.
Built by founders for foundersWe knew the agency model
Read our story →
We knew the agency model
had to change.
Gina Lednyak built L&A Social over more than a decade before its acquisition in 2022. Libbie Ray builds AI products that turn deep human expertise into useful systems.
Together, they created YourSocial to combine agency-grade thinking with the speed and simplicity founders actually need.
What the quiet costsYou are not short of ideas.
You are not short of ideas.
You are short of time.
You have the thinking. Years of it. What you do not have are the hours it takes to turn one idea into a post, find an image, write it three different ways and then decide not to publish it anyway.
So it happens in bursts. A strong run of weeks, then three quiet months, then guilt, then another run.
Nobody invoices you for the quiet. It arrives as the speaking slot that went to someone else, the candidate who took the other offer, the deal that started colder than it needed to.
Being known is not vanity. It is the difference between the right people coming to you and you going to them.
Imagine being the name
that comes up first.
The founder whose posts get forwarded around the industry. Who walks into meetings where people already know the thinking. Whose inbound conversations arrive warmer because the content has already built trust.
You do not need to become a social-media expert. You need a reliable system that turns your expertise into content and publishes it consistently.
That is what YourSocial does.
Strategy first. AI at scale. You stay in control.You do the thinking.
You do the thinking.
We do everything after that.
01
We learn you and your market.
A focused 8–12 minute strategy brief captures your voice, expertise, business, audience, goals and boundaries.
02
We build your strategy.
Your Social Media Strategy turns the brief into positioning, priority platforms, content territories and an actionable plan. When you subscribe, you refine and approve it before content execution begins.
03
AI creates for each platform.
YourSocial turns each core message into platform-specific content. The idea remains consistent while the format, caption and creative direction suit each channel.
04
Expert-built quality systems keep it aligned.
Quality checks are designed to protect relevance, judgement and voice. You can review every post or approve the complete calendar.
05
You approve. We publish.
Once approved, your content is scheduled and published consistently.
General AI tools can help produce individual pieces of content. YourSocial combines strategy, creation, approval and publishing in one system, so good ideas do not remain in a draft folder.
Your strategy output · Preview
Social Media Strategy
Alex Thompson
Founder & CEO · SaaS · Sydney
Your Big Hairy Audacious Goal
To be the most trusted founder voice in Australian SaaS. The person ambitious builders turn to first.
Recommended Plan
Momentum
Primary Platforms
LinkedIn · Instagram
Content Rhythm
Weekly plan
Your Time
1–2 hrs/week
It starts with strategy, not posts
The strategic thinking comes first.
For our first 100 founders, it is free.
Most tools begin generating content as soon as you sign up. That is how businesses end up sounding like everybody else.
YourSocial starts with a Social Media Strategy: who you need to reach, what you should become known for, the content territories worth owning and the plan for turning attention into trust and opportunity.
Comparable agency strategy work can cost thousands. We are making the initial strategy free for our first 100 founders because the clearest way to understand YourSocial is to experience the quality of its thinking.
Complete the brief in around 8–12 minutes. Your initial strategy is generated shortly afterwards and is yours to keep, whether you subscribe or not.
If you subscribe, you refine and approve the strategy before YourSocial moves into ongoing content creation and publishing.
Built for founders and personal brands.
Nothing bolted on.
Platform-specific execution.
One core message can be adapted for LinkedIn, Instagram or another selected channel without becoming an identical copy-and-paste post.
Low-friction approval.
Review posts individually or approve the complete calendar with a clear confirmation before anything is published.
Designed around founder behaviour.
YourSocial reduces the writing, formatting, scheduling and publishing friction that causes strong ideas to remain unfinished.
Agency-grade thinking
without agency overhead.
Strategy, creation, platform adaptation, approval and publishing—without an enterprise retainer or another employee to manage.
Plan 01
Spark
$255
Per month · No lock-in
For building consistency.
→3 core content messages each week
→Adapted for up to 2 selected channels
→Social Media Strategy and voice profile
→Approval calendar, scheduling and publishing
See all features +
→Content creation and creative direction
→Month-to-month subscription
Most popular
Momentum
$375
Per month · No lock-in
For becoming recognised in your industry.
→5 core content messages each week
→Adapted for up to 2 selected channels
→Everything in Spark
Plan 03
Ignite
$499
Per month · No lock-in
For founders actively building authority and commercial relationships.
→5 core content messages each week
→Adapted for up to 3 selected channels
→Weekly monitoring for up to 5 competitor or peer accounts
→Opportunity alerts for up to 3 priority customer, partner or prospect accounts
See all features +
→Everything in Momentum
→Relevant response, content or engagement recommendations
→No relationship content or account tagging without your approval
→Quarterly 30-minute strategy session with a YourSocial expert
What is a core message? One strategic content idea. YourSocial adapts that idea for each selected platform, so the thinking stays consistent while the format and wording suit the channel. Additional platforms may be offered as paid add-ons.
Start with your free founding strategy. Then decide. No credit card and no lock-in.
Your competitors are showing up.
The people you want to reach are noticing.
Complete your 8–12 minute strategy brief and see the content territory your business could own.
The complete initial strategy is yours to keep. If you continue, every plan is month to month and you approve what gets published.
Free for our first 100 founders. No credit card. No lock-in.